Lincoln is taking on BMW, Audi, and Mercedes by pushing into new markets and ramping up exclusive services
Lincoln, Ford’s luxury brand, was on the chopping block after the financial crisis. But Ford decided to keep Lincoln alive and invest in a turnaround.
That process is now well underway, as Lincoln has relaunched its famous Continental nameplate on a new flagship sedan and is preparing to roll out the latest version of its all-important Navigator SUV.
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