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With more than 71 million members recorded in their demographic, millennials are certainly a generation to be reckoned with. With their growing influence and increased ability to determine consumer trends, millennials are becoming of more interest to automakers as they seek to determine which car models will hold the most appeal.

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With more than 71 million members recorded in their demographic, millennials are certainly a generation to be reckoned with. With their growing influence and increased ability to determine consumer trends, millennials are becoming of more interest to automakers as they seek to determine which car models will hold the most appeal. Read...